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Cardiff & Co

About Us

Cardiff has experienced major transformation over recent years, emerging as an exciting, vibrant and attractive European capital city. The city has clear ambitions to sustain this momentum and to propel itself forward as a premier league European capital over the next two decades.
 

Cardiff & Co has been created to help Cardiff realise this vision, by bringing together local stakeholders and the private sector into a single collaborative agenda to market and promote the city to a national and international audience. The company represents a new approach for

the city, a new model of service delivery, based on strong partnership working and funded through a variety of public and private sector sources and commercially generated income.

The company aims to help Cardiff become a top 5 UK shopping destination and a top 10 UK short break destination. It aims to help the city improve its position in the top 10 of UK conference cities, grow its reputation as a top 10 UK university city, and importantly, re-position the city and Wales as a high quality and competitive inward investment location.

Cardiff & Co’s broad vision is to promote and market Cardiff as an international capital city, to enhance the quality of investment, life-style, employment, events, academia and tourism for the city and its region.

Within this context Cardiff & Co’s has four key areas of activity outlined below:

 

Image and Branding

The Cardiff brand projects a powerful image of the city and is fundamental to a range of initiatives, PR and Media activity aimed at delivering a step-change in Cardiff’s international profile and image. Widespread local adoption of the brand is crucial to the company’s long-term success and in fostering a greater sense of collaborative purpose in the city. More

Working in Partnership

Promoting local engagement, partnership working and collaboration for mutually beneficial ends is a core facet of Cardiff & Co and a key area of company activity. A dedicated focus on attracting investment for the company, managing relationships with stakeholders and partners and generating income is being implemented with the primary aim of creating a virtuous cycle of increased investment leading to increased marketing and promotional activity. More

Inward Investment

Attracting inward investment to Cardiff is a priority area of activity for Cardiff & Co. Success in marketing Cardiff as a competitive business location will deliver tangible results for the city’s private sector, particularly the property sector and the universities and will demonstrate clear benefits of participation. Cardiff’s proposition as a business location is supported by strong cultural and quality of life advantages that are unavailable to most other capital cities. More

Tourism

Cardiff & Co delivers a range of activities to market the Cardiff tourism ‘experience’ and enhance the city’s business tourism and leisure tourism performance.